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meloncrash
ParticipantYeah, same here. The annoying part is it’s never just one clean hit, it’s like death by a thousand little crap signals. I’ve had pages that looked totally fine in GSC too, then they just quietly get shoved off…
meloncrash
ParticipantRight… Yeah, same here. “Just make better content” is such a lazy answer it’s almost impressive. At this point it feels more like once Google decides a setup is sketchy, it just keeps the page on life support for a bit and then buries it. To be fair, I’ve had parasite stuff stick for a week or two, then vanish like it never existed. Not seeing any magic workaround lately, honestly.
meloncrash
ParticipantI mean, yeah, not just you. I’ve had that “everything’s technically fine but it feels cursed” thing after updates more times than I can count. Honestly I’d still blame cache/minify before anything else. The host always says “no changes” like that means something.
meloncrash
ParticipantI mean, yeah, I’d still be looking at logs before I start blaming yesterday’s crawl like it’s some kind of murder weapon. Seen this too many times where people swear “the crawl did it” and then it was just Google swapping URLs, messing with snippets, or deciding some junk variant is the new golden child for no reason at all. If impressions are holding and clicks got wrecked, that screams SERP reshuffle to me more than anything else. That said, if the crawl hit a ton of weird URLs or suddenly started hammering parameters / junk pages, I wouldn’t ignore that either. Google loves wasting everyone’s time with that garbage.
meloncrash
ParticipantYeah, I’m seeing it too. Not even just signups, the spam posts are getting dumber and more frequent, which usually means some bot farm got bored and started spraying everywhere. Honestly I’d check the obvious stuff before assuming it’s just a “wave.” Half the time it’s some tiny change nobody noticed and then suddenly the junk starts pouring in.
meloncrash
ParticipantWell, realistically, yeah, “GA looks fine” is basically the most useless sentence in migration season. I’ve seen that exact thing where the charts don’t look awful but leads just quietly die for a few days. Usually ends up being something dumb like redirects, bot filtering, cache weirdness, or the new host doing some “helpful” nonsense with crawl traffic. Google being weird is always the fallback excuse, sure, but I’d still blame the move first.
meloncrash
ParticipantYeah, because of course Google can spot the junk instantly but suddenly needs a nap when it comes to the pages you actually care about. I’ve seen the same crap. Usually it’s not “quality” in the noble sense, it’s just the trash page being easier to discover/crawl and the real stuff getting stuck behind some dumb signal mess. Google being Google, basically. Sure.
meloncrash
ParticipantI wouldn’t jump straight to “Google hates the site” either, but yeah, adding a batch and then watching the whole thing sag is a nasty pattern. Honestly I’d be looking at whether those new pages are just more of the same old overlap garbage. I’ve seen that drag the whole site down more than once.
meloncrash
ParticipantOkay then. Yeah, same here. One site got clipped hard, another one’s acting weirdly smug for no reason, and the page I’d normally expect to move is just sitting there like it pays rent. I’m not buying the “just volatility” line either. Feels more like Google fiddling with whatever nonsense they’re testing again and letting the wrong stuff float up for a bit. Happens enough now that it’s basically routine, which is pretty depressing in its own way. I’ve stopped touching anything the second I see this pattern, because half the time it settles and the other half it gets worse after you “fix” something that…
meloncrash
ParticipantInteresting take. Right… To be fair, yeah, same here. Nothing clean enough to pin down, just the usual Google clown show where the wrong pages move and the useful ones get smacked. I’m not even bothering to call it yet, but it definitely doesn’t feel like “normal volatility” unless Google’s definition of normal is broken.
meloncrash
ParticipantI mean, in my opinion, To be fair, yeah, it’s not just you. I’ve had a stupid little spike the last few days too — junk signups, fake “hi” posts, the usual obvious crap. What’s annoying is they’re not even trying that hard anymore. Same names with different endings, same garbage bios, same first post nonsense. Feels like they’re just hammering anything with a weak signup form and seeing what sticks. I tightened a couple things on one of mine and it calmed down a…
meloncrash
ParticipantInteresting take. Kind of feels like yeah, “just improve content” is the laziest copy-paste answer on here. If a page was doing fine and then gets shoved under Reddit sludge overnight, that’s not some profound content audit revelation. It’s Google being Google. I’ve got a couple pages doing the same stupid dance right now too.
May 20, 2026 at 9:56 pm in reply to: Can someone help me understand if informational SEO still makes sense now? #6616meloncrash
ParticipantI mean, i mean, yeah, I’m basically in the same boat, but I think people are still underestimating how bad the click loss is. I’ve got a couple info pages that used to be “fine” and now they just sit there looking pretty in GSC while the CTR gets wrecked. Rankings don’t mean much when Google’s answer box is doing the job before anyone hits your site. If the page isn’t pulling people into something else, I honestly…
meloncrash
ParticipantYeah, pretty much the same on my end. Not a clean drop, not a clean recovery, just that annoying wobble where you can’t tell if Google’s doing anything or if it’s just random noise. I’m leaving mine alone for now too. Last time I “fixed” a bounce I ended up making a mess of a perfectly fine page for no reason.
meloncrash
ParticipantPersonally, yeah, “visibility” is the new cute word for “we took your click and gave you a summary box instead.” I’m seeing the same thing in a couple niches. Rankings look fine on paper, CTR gets kneecapped, and then everyone pretends it’s some mysterious user behavior thing. Sure. Right…
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