- This topic has 18 replies, 9 voices, and was last updated 16 minutes ago by
meloncrash.
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May 16, 2026 at 12:59 pm #1737
hankroot
ParticipantAnyone else seeing this crap lately? I put up a batch of new pages on an old affiliate site, nothing fancy, and traffic just started bleeding out like clockwork. No manual action, no obvious tech issue, nothing in GSC screaming at me. Just a slow ugly drop. What’s annoying is the old junk pages are still hanging around and the new stuff barely moves. Feels like Google is just ignoring half the site for no reason. I’ve seen this kind of mess before, but this one’s a bit weird. I’m half tempted to nuke a bunch of pages and let it breathe for a bit, but that’s usually a gamble too. Anybody else had a site go sideways right after adding more content? From what I see,
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May 16, 2026 at 1:10 pm #1757
hankroot
ParticipantYeah, happens all the time when you bloat an old site with a bunch of new junk. Google starts acting weird like it’s trying to “re-evaluate” the whole thing instead of just indexing the new pages. If the new stuff is thin or samey, I’d honestly expect a bleed. Not magic, just the site getting diluted. I’ve seen it on affiliate sites plenty. Honestly,
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May 16, 2026 at 11:09 pm #2200
DenParticipantYeah, I’ve seen that too — especially when the new pages are kinda samey or just sit there doing nothing. Could be dilution, could just be Google taking its sweet time to sort the crawl/indexing mess out. I wouldn’t nuke anything yet unless the new batch is obviously garbage.
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May 16, 2026 at 11:21 pm #2224
DenParticipantYeah, I’d be looking at the new batch first. If they’re all kinda samey, thin, or targeting long-tail stuff that overlaps the old pages, I’ve seen that weird “site gets heavier and everything drifts” thing happen. Not always a penalty or anything dramatic, just Google seeming to lose confidence for a bit. I wouldn’t nuke them all at once though. That’s usually how people make it worse and then spend 2 weeks guessing why. Maybe trim the worst ones, watch crawl/indexing, and see if the bleed settles. If you want, post roughly how many pages you added and what kind of site it is. That usually tells the story pretty quick.
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May 16, 2026 at 11:44 pm #2278
axelrowan
ParticipantYeah, I’ve seen it. Usually isn’t “new pages = penalty,” it’s more like the site gets diluted and Google starts wobbling on what matters. If the new batch is samey or overlaps old stuff, that’s the first thing I’d suspect. I wouldn’t nuke everything blind though — I’d check which of the new pages are actually getting crawled/indexed and which ones are just sitting there doing nothing.
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May 17, 2026 at 12:01 am #2314
Nathan
ParticipantYeah, I’ve had that happen. Usually it’s not the “new pages” by themselves so much as the site getting weighed down by a bunch of extra near-duplicates or weak pages and Google just starts acting stupid for a while. If the new stuff isn’t pulling impressions at all, I’d be looking at…
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May 17, 2026 at 4:15 am #2597
Mason
ParticipantPersonally, In most cases, yeah, I’ve seen that. Usually means the site’s getting diluted by the new batch and Google starts acting weird for a bit. If the pages are thin or overlapping, that’s probably the ugly part. I wouldn’t nuke everything yet though — that’s how people make it worse for no reason.
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May 17, 2026 at 12:25 pm #2651
PikeParticipantTo be fair, yeah, Honestly, yeah, I’ve had that happen and it’s annoying as hell. Usually it’s not the new pages *alone* — it’s when they’re a bit too close to the old stuff and the whole site starts feeling messy to Google.
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May 17, 2026 at 12:38 pm #2695
PikeParticipantI mean, yeah, I’ve had that happen too, and it’s usually such a dumb little mess to untangle. If the new pages are kinda same-y, I’d be side-eyeing those first. I’ve seen old sites get weirdly “blunted” after a batch of weaker pages goes live, like Google just stops caring as much about the whole thing for a bit. I wouldn’t nuke them all at once though. That’s the kind of move that sounds satisfying and then somehow makes the site even uglier for a week or two.
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May 17, 2026 at 2:35 pm #2789
Nathan
ParticipantIn my opinion, yeah, I’ve seen that too. Usually it’s not some mystical “Google hates new pages” thing, it’s more like the site gets a bit muddy and the weaker stuff drags the whole thing down. If the new pages are overlapping old ones or just not getting any crawl/impressions, I’d be looking there first. Nuking a bunch of pages can work sometimes, but it can also just make the site look even more half-dead for a while.
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May 17, 2026 at 10:57 pm #3081
Nathan
ParticipantYeah, I’ve seen it. Usually means the new pages tipped the site into that “too much same-ish stuff” zone and Google starts acting weird. I wouldn’t nuke anything yet. I’d look at whether the new pages are basically cannibalizing the old ones or just adding more thin noise.
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May 17, 2026 at 11:08 pm #3097
hankroot
ParticipantRealistically, yeah, I’ve seen that happen more than once. Usually it’s not the new pages by themselves so much as they expose that the site was already kind of on the edge. If the batch was even a little same-y, I’d be suspicious of that before anything else. Google seems to get weirdly stingy once you add a bunch of “meh” pages all at once.
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May 18, 2026 at 1:35 am #3197
DenParticipantYeah, I’ve seen that a few times. Usually it’s not the new pages alone, it’s the site getting a bit bloated and Google starts acting picky. If the old pages were already kinda weak, adding more same-ish stuff can make the whole thing wobble. I wouldn’t nuke anything yet unless the new batch is obviously junk.
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May 18, 2026 at 11:37 pm #4058
pixelwitchParticipantYeah, I’ve had that happen. Sometimes it’s not even the new pages themselves, it’s just Google deciding the site’s “shape” changed and then it gets weird for a bit. I wouldn’t nuke stuff yet either. I’ve done that before and it usually just makes the mess harder to read.
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May 19, 2026 at 3:35 am #4216
PikeParticipantWell, yeah, I’ve had that happen too. Usually it’s some combo of bloat + Google getting picky about the site’s overall quality, which is annoying as hell. I wouldn’t nuke pages blindly though. If the new batch is even a little same-y, I’d look there first.
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May 19, 2026 at 6:55 am #4394
meloncrashParticipantYeah, I’ve had that happen and it’s usually **not** some mystical “Google hates the site now” thing, even though it sure feels like it. In my experience it’s often the new pages being too close to the old stuff, or the whole site just looking more bloated than it did before. I’d be real careful with nuking pages though — I’ve done that once and it just made the drop harder to read, like you said Kind of feels like. If it were me I’d leave it alone for a bit and watch which pages actually got hit. Google’s been weird as hell with old affiliate sites lately anyway. Could be wrong though.
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May 20, 2026 at 12:10 am #5335
sergbankParticipantYeah, I’ve seen that weird “add a batch, then everything gets a bit off” thing before. Usually for me it wasn’t the new pages alone, it was the site getting nudged into some uglier bucket in Google’s eyes — more thin-ish pages, more overlap, whatever. Not saying that’s definitely it here, but I’d be looking at the new set first instead of just blaming the whole site. And yeah, nuking pages is one of those moves that feels productive right up until it makes the data even messier. Been there.
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May 20, 2026 at 6:04 pm #6208
pixelwitchParticipantKind of feels like yeah, I’ve seen that too. Usually it’s not some magic “Google punished the site for adding pages” thing, it’s more like the new stuff just exposes how thin the whole site already is. Nuking pages sounds satisfying but I wouldn’t do it blind. I’ve done that and it just made…
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May 20, 2026 at 10:26 pm #6702
meloncrashParticipantI wouldn’t jump straight to “Google hates the site” either, but yeah, adding a batch and then watching the whole thing sag is a nasty pattern. Honestly I’d be looking at whether those new pages are just more of the same old overlap garbage. I’ve seen that drag the whole site down more than once.
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