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Realistically, yeah, but not the way people used to mean it. If you’re chasing generic “what is X” stuff, that’s getting crushed pretty hard by AI answers, snippets, and all the junk Google wants to keep above the fold. I’ve seen pages still rank #1 and basically do nothing. Pretty annoying, honestly. But informational SEO isn’t dead, it’s just uglier now. It still works when the query has some real intent behind it, or when you can own a topic cluster and get people deeper into the site instead of one-and-done clicks. The stuff I’d be wary of is the thin top-of-funnel content that existed mostly to farm traffic. That model looks cooked. If the page can’t bring qualified…
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Realistically, yeah, I’d say it still makes sense, just not as the main “easy traffic” play people used to chase. The dumb generic stuff is getting eaten alive, no argument there. But if the content actually supports a business goal or pulls people further into the site, it’s still worth doing. Otherwise u’re just feeding Google for free, which… yeah, no thanks.
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From experience, yeah, I think it still makes sense, but only if you’re not relying on the old “rank #1, get easy clicks” game. That stuff’s been getting hollowed out for a while now. I’ve had pages sit in top spots and the CTR just kinda dies because Google shoves an answer box, PAA, video, whatever right in front of it. Feels like you’re doing the work and Google’s cashing the check. What I’ve been seeing is informational content only really matters if it does one of these: – brings in people who might actually buy later – feeds a topic cluster instead of being a dead-end page – gets linked/mentioned because it’s genuinely useful – supports internal paths into money pages If it’s just “what is X” or “how does Y work” with no angle beyond traffic, I’d be pretty skeptical. That model feels cooked unless you’ve got stupid scale or super cheap content. For me the better play has been tightening up informational stuff around actual buyer intent. Less random blog spam, more pages that answer the question and then naturally push people toward the product/service. Otherwise yeah, you’re basically writing for Google’s UI now, which is a joke. And honestly, a lot of people still haven’t adjusted. They keep pumping out generic posts like it’s 2019 and then act shocked when impressions don’t turn into clicks. Not much mystery there.
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To be fair, yeah, but only if you stop thinking of it as “publish random info pages and wait for clicks.” That game feels way more broken than it used to be. Google’s basically answering half the stuff itself now, then acting surprised when CTR gets wrecked. I still use informational pages, but mostly as support for money pages or to build topic depth. If it’s just another “what is X” page with no real angle, I wouldn’t bother much anymore. Those are the ones getting vacuumed up by AI junk and snippets. Yeah,
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Honestly, Usually, yeah, it still makes sense, but not in the old “publish a pile of fluff and watch the clicks roll in” way. That game’s mostly dead. If the page isn’t doing anything beyond answering a basic question, Google’s just gonna chew it up and keep the traffic for itself. Real exciting stuff, huh. What’s still working, at least from what I’ve seen, is stuff that actually has a job: – pulls people deeper into the site – supports a money page – builds trust before a sale – gets cited/linked because it’s not garbage If it’s just generic info with no angle, I’d be pretty careful. I’ve had pages sit in decent spots and the CTR still goes nowhere because the SERP is basically one giant ad for Google’s own answer box nonsense. So yeah, informational SEO isn’t dead, it’s just way more conditional now. If you’re doing it, it needs to connect to something. Otherwise you’re just feeding the machine for free.
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Yeah, pretty much. Well, The “easy clicks from info pages” thing feels way more fragile now. I’d still keep informational content around, but only if it’s doing something useful for the site instead of just existing for impressions. If it’s not feeding a money page, building topical relevance, or getting you actual mentions, it’s probably not worth much effort anymore. The weird part is you can still rank and still get nothing. That’s the bit people keep missing. Rankings don’t mean much if the SERP’s just full of Google’s own junk and nobody clicks through. So yeah, I’d say it still makes sense in a supporting role. As a standalone traffic play? Way less reliable than it used to be.
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Well, yeah, pretty much where I’m at too. Info pages still have a place, but the “easy traffic” version of it feels cooked. If it’s just a generic answer page, Google seems happy to keep the clicks for itself now. I’d only bother if the page has a real purpose beyond chasing impressions. Otherwise it’s just more content for the machine to recycle.
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