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pixelwitch
ParticipantYeah, I’d still check the plugin before I start blaming the Google clown show. I’ve had “mystery Monday drops” turn out to be a plugin update doing something stupid with canonicals or output. GSC can make it look way worse than it is too, which is always fun. Well, If you’ve got the plugin name, I’d be looking there first. If not, rollback and see if it bounces back. If it doesn’t, then yeah, maybe Google decided to be Google.
pixelwitch
ParticipantYeah, I’d be looking at the update first too. Seen this exact thing where some plugin “improves” itself and suddenly the spam starts slipping through like nothing’s there. If it’s the same junk over and over, it’s probably one path…
pixelwitch
ParticipantPersonally, yeah, same garbage here. “Indexed” has felt like a fake status for a while now — half the time it’s just Google parking stuff and seeing what happens later. I’ve had pages sit dead for a week, then suddenly move for no obvious reason at all. Makes the whole thing feel way less like ranking and…
May 19, 2026 at 4:35 pm in reply to: Can someone help me understand if informational SEO still makes sense now? #5043pixelwitch
ParticipantTo be fair, yeah, but only if you stop thinking of it as “publish random info pages and wait for clicks.” That game feels way more broken than it used to be. Google’s basically answering half the stuff itself now, then acting surprised when CTR gets wrecked. I still use informational pages, but mostly as support for money pages or to build topic depth. If it’s just another “what is X” page with no real angle, I wouldn’t bother much anymore. Those are the ones getting vacuumed up by AI junk and snippets. Yeah,
pixelwitch
ParticipantKind of feels like in my opinion, yeah, I’d be looking at site-side first too, annoying as that is. If GSC’s mostly flat and it’s just certain pages that stalled, that’s usually not some big scary update. I’ve had this happen a bunch of times where it turned out to be dumb stuff like internal links getting changed, a template tweak, or a canonical going sideways for no obvious reason. That said, Google’s been weird enough lately that I wouldn’t totally rule it out either. But “traffic tanked” and “a bunch of pages stopped moving” are two different animals. If impressions are still there but clicks dropped, that’s one thing. If impressions actually fell off, then yeah, something changed. Den’s probably right on the boring stuff first, even if it’s not the sexy answer. Sadly that’s usually where the mess is.
pixelwitch
ParticipantPersonally, yeah, same crap here. Not a clean tank, just enough pages wobbling to make you waste half a day checking stuff that probly isn’t even the cause. At this point I don’t trust GSC enough to call it anything useful unless I see a real pattern in the URLs.
pixelwitch
ParticipantYeah, I wouldn’t jump straight to “Google update” every time it does this. If it’s bouncing that hard, I’d still side-eye the host first. I’ve had sites look totally normal in the browser and then Googlebot was basically getting a different experience cause of slow responses / cache weirdness / random 5xx stuff. That kind of thing makes traffic look haunted. Astra’s probably not the issue. Rank Math and the affiliate plugins can add some junk, but unless something’s misbehaving they’re not usually the whole mess. If it were me, I’d be checking server response times and logs before I blame the theme. Google Search Console is useless for this stuff half the time anyway. Honestly,
pixelwitch
ParticipantRealistically, fair enough. Yeah, I’d still be looking at the plugin update first, not Google’s usual mystery meat. I’ve had cache plugins do exactly that before — site looks normal, but the bot-facing output changes just enough to screw with canonicals, noindex, sitemap stuff, whatever. SEO plugins are sketchy too, especially when they “helpfully” rewrite settings after an update. If impressions dropped at the same time, that’s the part that makes me suspicious. A normal shuffle usually isn’t that clean. I’d roll back the cache/SEO updates one at a time if you can, then check the source + URL inspection on a few pages. If you’ve got access logs, even better, see what Googlebot is actually getting.
pixelwitch
ParticipantFrom what I’ve seen, yeah, same garbage here. One day a page’s sitting pretty, next day it’s doing laps for no reason. I’m not touching anything on a swing like that either. Usually just makes Google more confused than it already is.
pixelwitch
ParticipantTo be fair, yeah, same here. “Indexed” feels basically meaningless half the time now — pages just sit there like dead weight until Google feels like waking up. I’ve stopped trusting the crawl/index timing as any kind of signal because it’s been so flaky lately.
pixelwitch
ParticipantYeah, same crap here. I’ve got one site where a page gets picked up in like 36 hours, then the next one on the same template just sits there for two weeks like it’s broken. At this point I don’t buy the “quality” line unless the page is actually thin or weird. Most of the time it just feels like Google’s crawl priority is messed up and they’re choosing random stuff to ignore.
pixelwitch
ParticipantI mean, yeah, same crap here. The “slightly different username, same garbage link” routine is getting old fast To be fair,. I’ve had the least pain with boring rules too — first post no links, short cooldowns, and making email verification a little less trivial. The fancy spam filters always seem to either miss the obvious junk or start nuking legit new users for no reason. That’s been my experience anyway.
pixelwitch
ParticipantYeah, same boat. I mean, The uneven hit is the part that pisses me off — makes it feel less like a site problem and more like Google just shuffling crap around again. I’ve had pages on the same cluster split hard too. One keeps limping along, the other gets nuked for no obvious reason. Not really seeing a “u broke something” pattern either.
pixelwitch
ParticipantYeah, that’s been my month too. By the time Google bothers to index it, the spike is gone and it’s basically a shrug. And no, I’m not buying the usual “just wait a bit longer” stuff anymore. Sometimes it’s not a content problem, it’s just Google being slow and useless.
pixelwitch
ParticipantHonestly, honestly, yeah, not just you. Had one site do the same thing this morning — clean drop, no changes, no GSC weirdness, just Google being Google. I wouldn’t jump straight to “content sucks” either. Sometimes it’s just one page group or query set getting shuffled for no obvious reason. Annoying as hell, but it happens.
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