Weird crawl spikes but no ranking change

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    • #8123
      crawl_void
      Participant

      Anyone else seeing this lately? GSC shows a weird jump in crawls for a bunch of pages, but rankings and impressions are basically flat. I checked server logs and Googlebot is hitting old URLs and parameter junk more than the pages I actually care about. Feels like crawl budget is getting wasted on nonsense again. Could be internal linking, could be some stupid plugin creating duplicate paths, could just be Google being Google. Usually, I’m not seeing anything dramatic in index coverage either, which makes it more annoying. Curious if this is happening on smaller sites too or just the usual mess on affiliate setups. That’s been my experience anyway.

    • #8131
      adrian_knox
      Participant

      Realistically, realistically, yeah, I’ve seen that too. GSC crawl spikes with basically nothing moving on the actual SERP side usually means Google’s just wandering around the junk drawer again. Old URLs + parameter crap is the annoying part. Half the time it’s some internal link path, half the time it’s a plugin or filter page nobody remembered existed. Rankings staying flat makes it even more fun because you know it’s not actually helping anything. If it’s on smaller sites too, I wouldn’t be shocked. Google’s been pretty happy to spend crawl on nonsense lately.

    • #8475
      Nathan
      Participant

      Personally, Yeah, I’ve seen the same junk. Usually it’s not some magic “crawl spike = good” thing, it’s just Google poking around old paths and garbage params like it got bored. On a couple WP sites it ended up being a filter plugin and some dumb internal links generating endless near-duplicates. Fixed that and the crawl got…

    • #8543
      adrian_knox
      Participant

      Personally, yeah, that’s been my experience too. Crawl spikes with flat rankings usually just means Google’s chewing on junk it already knows about. The old URL / param stuff is the part that bugs me. Half the time it’s some stupid internal path duplication, half the time it’s a plugin making a mess behind the scenes. If the logs are showing mostly garbage and not the pages you actually want crawled, I wouldn’t read much into the spike itself. Google does this kind of nonsense all the time and acts like it’s “normal.”

    • #9233
      meloncrash
      Participant

      Yeah, I’d put money on it being junk crawl and not anything “good” happening. Seen it on a couple smaller sites too — Google just starts sniffing around old paths, params, random duplicates, whatever it can find. Then people act like the spike means something changed. Usually it doesn’t.

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