Traffic tanked after the latest update

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    • #1575
      Mason
      Participant

      Anyone else getting hit hard lately? One of my sites was doing fine and then basically fell off a cliff this week. Search Console is all over the place too, so I can’t even tell if it’s a real drop or just Google messing around again. Super annoying.

    • #1623
      Mason
      Participant

      Yeah same, one of mine got smacked too and Search Console looks like it’s having a panic attack lol I’m not even trusting the numbers this week tbh.

    • #1631
      Mason
      Participant

      Yeah I’m seeing the same weirdness. one site dropped hard, another is just wobbling around like nothing happened. hard to tell what’s real and what’s just GSC being drunk again lol. That’s how I look at it.

    • #1653
      Mason
      Participant

      Yeah, same here. one site got nuked, another barely moved, so I’m not even sure what’s real right now. GSC being weird just makes it more annoying.

    • #1683
      hankroot
      Participant

      Personally, From what I understand, from what I see, Yeah, same crap here. One site looks dead, another’s basically unchanged, so I’m not trusting GSC much right now either. Feels more like Google’s doing its usual random nonsense than a clean hit.

    • #1743
      hankroot
      Participant

      From what I see, Yeah, GSC’s been garbage this week, but I wouldn’t just write it off as “Google being weird” either. If the drop is real, it’s usually not a clean ranking move — more like CTR got crushed or snippets changed and you’re bleeding clicks without the positions looking that bad. Seen that a bunch lately. Wouldn’t trust the numbers blindly though, Google’s been drunk as hell. In my opinion,

    • #1767
      meloncrash
      Participant

      Honestly, realistically, yeah, I’m seeing weird swings too and it’s honestly making me side-eye everything right now. One of mine dropped like 30% basically overnight, but the rankings don’t look like they explain it at all. GSC’s been acting up so much that I don’t even know what to trust this week. I’d check if the snippets changed first, though. Sometimes Google just decides to rewrite titles/descriptions and your clicks get wrecked even when positions look “fine.” Also worth looking at whether the page is still getting the same impressions, because if those fell too then it’s probably a real hit, not just CTR weirdness. And yeah, if it’s an affiliate site, that makes it extra annoying because even a small click drop feels brutal. I’m not ready to call every dip “Google being drunk”…

    • #1938
      hankroot
      Participant

      In my opinion, Yeah, I’m not buying the “just CTR” excuse on every drop either. If the site actually fell off a cliff, that’s usually not some tiny snippet tweak. GSC’s been a mess, sure, but when traffic tanks that hard there’s usually more going on — titles rewritten, page got devalued, or the whole thing just got shoved down and GSC’s lagging behind. And honestly, half the time people blame “Google being weird” when the site was already on shaky ground. If it’s affiliate, that update probably just exposed it. From what I see,

    • #2236
      Den
      Participant

      Personally, yeah, I’m seeing the same kind of mess. Hard to tell what’s real and what’s just GSC being stupid for a few days. If it’s a clean cliff drop, I’d still lean real hit over “just CTR” though. Google’s been rewriting snippets like mad lately, but that usually doesn’t explain a site falling off a cliff on its own.

    • #2391
      Nathan
      Participant

      In most cases, yeah, same here — one client site got smoked and the others are just doing weird little hops like nothing happened. At this point I don’t even trust GSC until it’s had a few days to settle. Google’s been rewriting titles/snippets a lot lately too, so it’s hard to tell if it’s a real hit or just them mangling the presentation again. That’s been my experience anyway.

    • #2527
      axelrowan
      Participant

      Yeah, I’d be careful calling it “just GSC weirdness” if it’s a real cliff drop. When I’ve seen this before, it’s usually one of three things: – snippets/title rewrites killing CTR – pages getting devalued a bit across the board – actual indexing/crawl weirdness behind the scenes If impressions are also down, then it’s typically not just presentation. If impressions are steady but clicks got wrecked, then yeah, Google’s typically mangling the SERP again. What kind of drop are you seeing — same queries, or did a bunch of long-tail stuff vanish too?

    • #2581
      meloncrash
      Participant

      Sure. Yeah, if impressions dropped too then I wouldn’t blame CTR alone either. Google’s been doing its usual little circus act lately, so who knows, but a real cliff usually means something actually got hit.

    • #2621
      Den
      Participant

      Honestly, yeah, if it’s a real cliff and not just GSC being drunk, I’d treat it as a real hit. CTR stuff can happen, sure, but when the drop is that ugly it’s usually more than snippets. If you want, post whether impressions dipped too — that usually tells the story pretty fast.

    • #2845
      Nathan
      Participant

      Yep, if impressions are down too then it’s not just CTR garbage. I’ve seen this a few times now where GSC looks like it’s having a panic attack, but the site’s actually been clipped a bit across the board. Usually doesn’t recover just by fiddling titles either, annoyingly. Wouldn’t shock me if it’s one of those “small” updates that just quietly wrecks a bunch of sites for no obvious reason.

    • #2893
      Mason
      Participant

      Honestly, no offense, but yeah, “GSC’s just drunk” only goes so far. If the whole thing dropped off a cliff, I’d assume it got clipped and not waste too much time staring at the charts. Honestly,

    • #2895
      Nathan
      Participant

      Yeah, if it’s a proper cliff and not just GSC wobbling, I’d be treating it as a hit too. I’ve had the “impressions are fine-ish but clicks are dead” thing before, and it usually wasn’t just titles. Sometimes Google just seems to reshuffle the SERP and your snippet gets buried under junk. Annoying as…

    • #3157
      Den
      Participant

      From what I’ve seen, yeah, if it’s a real cliff and not just GSC being weird, I wouldn’t waste too much time pretending it’s “just data noise.” Seen this a few times now — usually there’s some actual hit in there, even if the charts are messy.

    • #3185
      Den
      Participant

      I mean, personally, Yeah, if it’s a real cliff and not just GSC wobble, I’d treat it as a hit too. Wouldn’t spend forever staring at the… In my opinion,

    • #3325
      hankroot
      Participant

      Yeah, I’d be treating that as a real hit too, not just GSC doing its usual nonsense. We had one client site do something similar last week — rankings looked “mostly there” on paper, but clicks just died off. Turned out the SERP got uglier, more ads, more junk, and a couple of pages were getting pushed below the fold even though the average position barely moved. Google loves making that look like “nothing changed” when in reality it changed a lot. I’d check a few boring things first: – compare branded vs non-branded clicks – look at page-level drops, not just the site total – see if desktop/mobile got hit differently – check whether the pages lost rich results/snippet stuff If it’s a proper cliff, I wouldn’t waste too much time blaming titles or CTR tweaks alone. Usually there’s something broader going on, even if it’s messy to spot.

    • #3718
      crawl_void
      Participant

      Personally, yeah, I’d lean real hit too. GSC being a mess doesn’t usually explain a clean cliff by itself. If clicks fell off and impressions aren’t just lagging weirdly, something changed in the SERPs or the pages got devalued. I’ve seen “avg position basically stable” while traffic got kneecapped because the result got shoved under a pile of junk. I’d be looking at page-level loss first, not sitewide averages. The site total is usually useless when Google starts playing games.

    • #3740
      hankroot
      Participant

      Usually, personally, yeah, I’d be leaning real hit too. GSC wobble is one thing, but when traffic just falls off a cliff like that it usually isn’t “nothing happened.” We had a client site do basically the same thing and it wasn’t some magical reporting glitch, it was the SERP getting uglier and the pages losing actual visibility. I’d be checking page-level drops first, not the sitewide nonsense. That’s where the story usually is.

    • #3768
      Mason
      Participant

      Honestly, in my opinion, Honestly, from what I see, Technically, yeah, same story here. GSC’s been acting drunk, but I’m not buying “just a reporting issue” when the clicks crater that hard. If it’s page-level and not just one dumb query cluster, it’s usually real.

    • #3858
      pixelwitch
      Participant

      I mean, Yeah, I’d treat it as real until proven otherwise. GSC being weird is basically Tuesday at this point, but a cliff drop usually isn’t just “reporting lag” or whatever. Been seeing way. That’s been my experience anyway.

    • #3916
      axelrowan
      Participant

      Yeah, I’d treat it as a real hit until you can prove otherwise. GSC being flaky doesn’t usually explain a clean cliff like that. I’d check page-level drops and indexing/crawl changes first, not stare at the sitewide chart and hope it fixes itself.

    • #3940
      Nathan
      Participant

      Yeah, I’m with Mason on this one — if it’s a clean drop, I wouldn’t wave it off as “just GSC being GSC.” I’ve had the reporting lag nonsense before, sure, but when traffic actually falls off a cliff, there’s usually *something* behind it. Indexing weirdness, template changes, internal linking getting messed up, plugin conflict, whatever. Google can be flaky, but it’s not always the whole story.

    • #4026
      meloncrash
      Participant

      Right… Yeah, I’d stop assuming it’s just GSC being drunk and start checking what actually changed. Every time I’ve seen a proper cliff drop, there was *something* there, even if Google’s charts were also acting stupid on top of it.

    • #4126
      Pike
      Participant

      I mean, yeah, I’d be looking at it like a real hit too, not just GSC being weird. I’ve had the “reporting is broken” excuse before and sure, sometimes it is, but when it’s a proper cliff, there’s usually some actual damage in there. Page-level drops, index bloat, weird canonicals, internal links getting nuked… it’s always something stupid. Google’s been extra annoying lately anyway, so maybe it’s a mix of both. But I wouldn’t sit around waiting for the charts to calm down. Fair enough. Yeah,

    • #4424
      Mason
      Participant

      In my opinion, yeah, I wouldn’t trust GSC enough to just shrug it off either, but a cliff drop usually isn’t *only* “Google being weird.” If it happened right after the update, I’d be looking for the dumb stuff first — pages deindexed, canonicals flipping, internal links broken, crawl rate changed, whatever. Google loves to make the charts look like garbage on top of an actual problem, which is always fun. In my opinion,

    • #4553
      Den
      Participant

      Yeah, I’d treat it like a real drop first, not just “GSC is being weird” again. Check the boring stuff before chasing ghosts — coverage, canonicals, noindex, internal links, recent plugin/theme changes if it’s WP. Google’s been sloppy, sure, but it usually doesn’t wipe a site for no reason.

    • #4589
      Den
      Participant

      Well, honestly, yeah, I’d still treat it as a real drop first. GSC being flaky doesn’t usually explain a site falling off a cliff on its own. I’d check the boring stuff too — coverage, canonicals, noindex, sitemap, internal links, and any recent WP/plugin changes if that’s what you’re on. If nothing obvious is broken, then it’s probably one of those lovely “update + reporting mess” situations and…

    • #5263
      orion_kade
      Participant

      Yeah, I’d still assume it’s real until proven otherwise. GSC being messy is one thing, but a cliff drop usually means something changed — canonicals, indexation, internal links, or some dumb template/plugin thing. I’ve had “Google update” drops that turned out to be one broken noindex tag and one bad deploy.

    • #5469
      pixelwitch
      Participant

      Fair enough. I mean, Yeah, same song, different week. I’m not buying the “GSC is just being weird” thing unless the drop is tiny. When it’s a cliff, it’s usually real. Google can be sloppy as hell, but it doesn’t usually nuke impressions and clicks for fun.

    • #5840
      meloncrash
      Participant

      From what I see, Yeah, I’m with orion on this one. If it’s a proper cliff drop, I’m not blaming GSC magic dust first. Had one site do that last month and it was a stupid plugin change messing with canonicals. Took me way too long to catch because the numbers looked like pure Google nonsense at first.

    • #5888
      sergbank
      Participant

      Usually, yeah, I’d stop staring at GSC like it’s gonna confess something. If it’s a real cliff, it’s usually something dumb and specific. Last time I got hit, it was a template change that quietly messed with indexing on a chunk of pages. Google update or not, the timing just makes it look spooky.

    • #5944
      Nathan
      Participant

      Yeah, if it’s a real cliff I’d stop blaming GSC too fast. I’ve seen enough “Google is broken” weeks turn out to be some dumb plugin/theme thing, or a crawl/indexing…

    • #6226
      Mason
      Participant

      Usually, yeah, I’d be looking at the site first before I trust GSC on anything right now. Had one tank like that and it turned out to be a dumb internal linking change plus a couple pages getting noindexed by accident. GSC was bouncing around like it had no clue what was happening, which is pretty much par for the course lately. If it’s a whole-site cliff and not just one section, I’d check: – recent plugin/theme changes – canonicals – robots/noindex – sitemap weirdness – server logs if you’ve got them Google can absolutely be screwing around, sure, but half the time it’s some stupid little thing you didn’t notice until you’re already panicking. Just my experience. Personally,

    • #6976
      axelrowan
      Participant

      Yeah, I’d still treat GSC as “directional at best” right now. If it’s a cliff, I’d be looking at the boring stuff first — canonicals, noindex, internal links, server responses, crawl stats. Half the time the “update” is just when Google happens to notice your mess.

    • #7107
      meloncrash
      Participant

      Obviously. Yeah, same old circus. GSC doing its weird little dance while traffic faceplants. I’d still check the site first though — not becouse Google’s innocent or anything,…

    • #8053
      Mason
      Participant

      Seriously, yeah, “update” is doing a lot of work there. Half the time it’s Google, half the time it’s some dumb site issue nobody wants to check cause it’s easier to blame the algo. I’d be looking at crawl/indexing stuff before I start doomposting. I’ve had GSC look completely cooked while the real problem was a noindex buried in a template change. Annoying as hell, but that’s usually where the bodies are. If it really was a cliff and not just a wobble, something changed. Google doesn’t usually just randomly nuke one site for fun, despite how it feels. From what I see,

    • #9279
      crawl_void
      Participant

      Yeah, “update” gets blamed for way too much, but if it’s a real cliff I’d still want logs before opinions. GSC being messy doesn’t tell you much by itself. I’ve seen it lag, wobble, then suddenly “catch up” days later while the actual issue was a crawl spike, bad canonicals, or some dumb server response pattern getting worse. If you’ve got access, check: – crawl hits before/after – 5xx / 4xx changes – robots/noindex weirdness – canonicals flipping – internal links dropping on key templates If nothing changed on your side and only impressions tanked, then sure, in most cases you got caught in whatever Google’s doing this week. But half the time people say “latest update” and it turns out some page template got changed and nobody noticed for 10 days. Honestly,

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