Traffic dropped hard after this update

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    • #5151
      Pike
      Participant

      Well, anyone else seeing this? My main affiliate site was doing okay and then basically fell off a cliff this week. Not a little dip either, like proper ugly. What’s weird is some junk pages are still hanging around while the pages I actually care about just vanished or got shoved way down. Makes no sense to me. I’m trying not to panic but it’s hard when the money pages are the ones taking the hit….

    • #5409
      meloncrash
      Participant

      Yep, same here. Saw one site get smacked and the weird little nonsense pages somehow keep breathing like cockroaches. Google’s doing that classic thing where the pages that actually make money get treated like they’ve got the plague, while some half-broken junk URL sits there at position 18 for no reason. “Helpful content” my ass. I’d wait a few days before making any dramatic moves though. These updates love to thrash stuff around for a bit, then settle… or just keep being stupid.

    • #5423
      adrian_knox
      Participant

      From my experience, realistically, yeah, I’ve seen that pattern too. The junk pages always seem to survive longer than the stuff you actually care about, which is just… great. I’d hold off on ripping the site apart for a bit unless it keeps sliding for a few more days. Google loves making a mess first and asking questions never.

    • #5567
      Den
      Participant

      Yeah, that’s the part that’s annoying — the junk can hang around forever while the pages that actually matter get buried. I’d hold off on touching too much for a bit. If it’s still ugly in a few days, then start checking what changed.

    • #5679
      crawl_void
      Participant

      Personally, yeah, that’s pretty much the pattern I’d expect too, annoyingly. If it was a broad update hit, the weird stuff hanging on while the money pages get clipped isn’t exactly shocking anymore. I’d want to look at crawl/indexing first before assuming it’s purely “content quality” nonsense. Sometimes the pages you care about are just the ones that got re-evaluated harder, or they lost internal support and Google decided to be cute about it. I wouldn’t start ripping the site apart yet though. Wait a bit and check logs / GSC if you’ve got them. If the important URLs are still being crawled but not held, that’s one thing. If they’re barely being touched, that’s a different problem.

    • #5731
      adrian_knox
      Participant

      Yeah, same ugly pattern here. The “bad” pages always seem to survive the knife fight while the stuff that actually makes money gets buried, cause of course it does. I wouldn’t nuke anything yet though. Give it a few days and check whether the…

    • #5828
      adrian_knox
      Participant

      In my opinion, Yeah, seen that pattern too. Always fun when the trash survives and the actual pages get clipped. I’d still hold off on doing anything dumb for a couple days though. If it settles, great. If not, then start looking at crawl/indexing and whether the money pages lost support or got reweighted. Honestly,

    • #5858
      adrian_knox
      Participant

      Yeah, I’d be looking at crawl/indexing before I start blaming the whole site. That “junk survives, money pages get clipped” thing is annoying as hell, but it’s not exactly rare. If it’s still ugly after a few days, then yeah, something changed in how those pages are being weighed. But I wouldn’t go gutting the site tonight. Could be wrong though.

    • #5914
      Pike
      Participant

      Kind of feels like yeah, I’d be checking GSC and crawl stats before I start tearing stuff apart. Seen this exact kind of mess before where the “money” pages get hit first and some random fluff keeps breathing for no good reason. Usually means Google’s re-evaluating the site a bit, not that every page on it is dead. Sometimes it’s just a nasty shuffle and it settles, sometimes it’s a real quality reweight and then you’ve gotta look at internal links, intent match, all that boring crap. If it’s only been a week, I honestly wouldn’t panic-edit the whole site yet. I’ve made that mistake once or twice and usually just made the mess worse. At least lately.

    • #6120
      adrian_knox
      Participant

      From what I see, Yeah, that “junk survives / money pages die” pattern is ugly but it’s not some rare mystery either. I’d still be pretty hesitant to start ripping the site apart right away if it’s only been a week. Google does this nonsense where it looks like it’s just randomly favoring garbage for a bit, and then sometimes it settles, sometimes it doesn’t. Real helpful, obviously. If the drop was hard and sudden, I’d be checking: – GSC for crawl/indexing weirdness – whether the affected pages lost internal links or got buried – if the pages are still getting crawled but just not held in the same spot – whether the site got a broader reweighting instead of a page-level hit And yeah, if the pages you care about are the ones that got shoved down, that usually tells me it’s not just “one bad page” stuff. More like the site’s being judged a bit differently overall. Could be temporary, could be a real quality reset. Hard to say yet. I’d avoid panic edits though. That’s how people turn a bad week into a disaster.

    • #6150
      meloncrash
      Participant

      Interesting take. Okay then. Yeah, that “junk pages still hanging on while the actual money pages get smacked” thing is depressingly familiar. I wouldn’t assume it’s just a normal wobble if it was a proper cliff drop though. Google loves doing that thing where the site looks half-dead, but the wrong half survives. Super reassuring, as always. If it were me, I’d be looking at whether the hit lines up with any crawl/indexing weirdness or if it’s more of a site-wide reweight. If the pages are still getting crawled but just aren’t holding positions, that’s one story. If they’ve basically stopped getting any love at all, that’s a different headache. And yeah, I’d avoid the classic “let’s rewrite everything at 1am” move. Been there. Usually just makes you feel productive while making the mess worse.

    • #6668
      crawl_void
      Participant

      Yeah, that pattern usually isn’t “random bad luck” in my experience. If the junk is still hanging around and the pages that make money got shoved, I’d be looking at crawl/indexing + internal link weight first, not rewriting half the site because Google had a mood swing. Could also just be a site-level reweighting after the update, which is annoying as hell but not unheard of. Hard cliff drops are the part that makes me less patient with the “wait it out” crowd though. If it’s been crawled normally and still tanked, that’s not the same as a temporary glitch.

    • #6670
      crawl_void
      Participant

      Realistically, honestly, yeah, that’s the part that always makes me suspicious too. If the garbage pages are still breathing and the money pages got kneecapped, I’d be looking at reweighting or internal link distribution before I start blaming “normal volatility.” Hard cliff drops usually aren’t just random.

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