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Yeah, seeing the same garbage here. Impressions up, clicks down usually means Google’s still showing the page but not really liking *how* it’s being presented, or they’ve just shuffled the SERP around again for no good reason. We got hit on a couple client money pages last week too. No big site changes, no weird technical issue, just a pretty ugly drop in CTR on pages that used to print. Annoying part is Search Console makes it look like “everything’s fine” right up until it isn’t. I’d check the obvious stuff first though — title rewrites, snippets changing, competitor SERPs getting uglier/stronger, and whether the query mix shifted. Sometimes it’s not even the page, it’s just Google deciding to show the wrong intent junk above you. If it’s across a bunch of pages and not just one section, I’d lean update/serp volatility over “something dumb on your end.” Google’s been doing that fun thing where traffic just gets clipped and they pretend it’s normal. That’s been my experience anyway.
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That’s not really accurate. yeah, same garbage here. Impressions holding up while clicks get hammered is usually the SERP getting uglier, not some magic on-site problem. Honestly at this point I’m not even bothering to “optimize” around it until it settles a bit. Google loves doing this dumb shuffle and then acting like nothing happened.
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In most cases, yeah, same here on a couple of sites. The annoying part is the clicks falling off while impressions are still sitting there, which usually means the SERPs got messier, not that the site suddenly forgot how to rank. I’d still sanity-check the usual dumb stuff though — titles, canonicals, noindex, any plugin updates, cache weirdness, server response time. But if it’s across multiple money pages and all lined up with the update, I’m not rushing to blame the site either. Google’s been doing this stupid shuffle a lot lately.
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Yeah, Fair enough. Yeah, same here. One of my bigger pages got the exact same treatment — impressions basically hanging on by a thread, clicks just falling off a cliff. I’m leaning SERP junk too, not some random on-site issue. Google’s been doing that thing where it keeps the position-ish looking numbers but the actual clicks are garbage. Super useful, thanks Google.
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Yeah, I’m seeing the same kind of garbage. The annoying part is exactly that “impressions still there, clicks dead” pattern — usually means Google’s just reshuffling the SERP into a worse click environment, not that your pages suddenly fell apart overnight. I’d still check GSC around the exact day it started though, just to make sure there wasn’t some quiet template/title change or a crawl issue hiding in there. If it’s across a few money pages and lined up with the update window, I’d be pretty skeptical it’s on your end. Google’s been doing this weird half-ranking / no-click nonsense a lot lately.
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Yeah, I’m seeing the same kind of dead-clicks stuff on a couple projects. The annoying part is exactly that — impressions look “fine” enough, but nobody’s actually clicking because the SERP got uglier or Google shoved in more junk above the result. Hard to tell if it’s the update or just another Google mess, honestly. If it was only one page I’d suspect something dumb on-site, but across money pages? Meh, I’d lean Google too. That’s been my experience anyway.
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