- This topic has 3 replies, 4 voices, and was last updated 59 minutes ago by
Nathan.
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May 21, 2026 at 6:45 am #8275
hankroot
ParticipantAnyone else seeing this or is it just me? I’ve got one client site that got hammered, another one basically ignored the same week, and I can’t even tell what’s supposed to be “good” anymore. Feels like I’m spending half my life explaining to clients that no, I didn’t suddenly forget how SEO works. The weird part is some junk pages are still hanging around while better pages just vanish. Maybe I’m missing something obvious, but this stuff is getting old fast.
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May 21, 2026 at 8:00 am #8513
adrian_knoxParticipantYeah, it’s not just you. I’ve seen the same weird split where one site gets nuked and another one with worse content just sits there doing fine for no obvious reason. At this point I don’t even buy the “just improve quality” line half the time. Feels more like Google’s doing a bunch of inconsistent pruning and calling it a day. In my opinion,
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May 21, 2026 at 11:51 am #8869
meloncrashParticipantTo be fair, yeah, same here. I’ve got one site that got absolutely smacked and another one in the same niche just kind of shrugged it off like nothing happened, which is the part that makes it feel so dumb. The “just improve quality” line is getting pretty thin when you’re looking at pages that are clearly worse still hanging around. I’ve had a couple cases where the stuff that should’ve died ages ago keeps ranking and the actually useful pages get buried. Makes zero sense from the outside. Honestly I’ve stopped trying to read too much into one update now. I just watch the traffic, check what got dropped, and wait to see if it rebounds or stays dead. Half the time it feels like Google’s testing random stuff and everyone else is left guessing.
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May 21, 2026 at 12:14 pm #8927
Nathan
ParticipantYeah, I’m seeing the same mess. What’s been annoying me most is you can’t even point to one clean pattern anymore. Same setup, same general niche, one client gets clipped hard and another barely moves, and then some thin garbage page just sits there like it’s got a protection spell on it. Makes the usual “fix content and wait” advice feel pretty hollow. I’ve been checking logs, crawl stats, internal linking, all the boring stuff, and half the time there’s nothing dramatic to explain it. Sometimes it looks like Google just reweights a chunk of the site, then a few weeks later it changes its mind again. Real fun when you’ve got a client breathing down your neck asking why page 14 is still hanging around while page 2 got buried. At this point I trust traffic trends more than whatever story Google’s pretending to tell. If a site got hit, I’ll look for obvious technical junk first, but beyond. That’s been my experience anyway.
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