Anyone else seeing weird lead quality lately?

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    • #6278
      hankroot
      Participant

      Been noticing something off the last couple weeks with a few of our SEO leads. Traffic is up on paper, rankings are mostly fine, but the actual inquiries are just garbage. Like, way more “can you guarantee page 1?” type people and way fewer clients that actually have a budget or even know what they want. We’ve had this happen before after an update or when competitors start pushing harder, but this feels a bit different. Could just be the economy, could be the way people are shopping around now, but it’s making the sales side annoying as hell. We’re spending more time qualifying tire-kickers than ever. Anyone else seeing the same thing, or is this just us getting a bad run?

    • #6308
      Mason
      Participant

      Yeah, seeing the same crap. Traffic looks fine, leads look “up,” but half of them are just price shopping or fishing for guarantees like it’s 2014. Feels like the whole pool got noisier, not necessarily smaller. Could be economy, could be people getting hammered with junk offers everywhere and becoming even more annoying about it. Either way, sales side gets stuck doing babysitting.

    • #7601
      sergbank
      Participant

      Yeah, same here. It’s like the clicks are there but the intent got worse somehow. I’ve had a couple weeks where lead volume looked decent and then the inbox was just full of “how much for SEO?” with zero context, no site, no niche, nothing. Usually that’s the sign the traffic’s coming from broader junk queries or the content’s attracting the wrong crowd, but I’m not even sure that explains all of it this time. Could be people are just shopping harder and expecting miracles for peanuts. Or Google’s tossing us a different mix than usual. Either way, the quality drop is real enough to notice.

    • #7605
      meloncrash
      Participant

      Right… From what I’ve seen, yeah, I’ve been seeing it too. Feels like the “good” leads got replaced by people who just want a free quote and a miracle. Could be economy, could be Google shuffling the deck again, could just be everyone’s inbox getting flooded with junk now. Either way, it’s a pain… Okay then.

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