Anyone else seeing weird CTR swings after the latest Google update?

[mike_donovan]

Been noticing some odd stuff on a couple of my affiliate sites this week.

One site is sitting around the same average position as before, but CTR dropped hard on a few money pages. Another smaller niche site actually picked up clicks without much movement in rankings. Nothing major changed on my end besides some title tweaks and a bit of AI-assisted content refresh.

What I’m testing right now:
– rewriting titles to be more direct and less “SEO-ish”
– adding stronger comparison language on affiliate posts
– trimming some fluff from intros
– checking if featured snippets are stealing clicks on desktop vs mobile

I’m not trying to overcomplicate it. Feels like Google is rewarding pages that match intent a little tighter, but the click behavior is all over the place.

Anyone else seeing:
– ranking stays stable but CTR tanks?
– affiliate pages losing clicks even when positions look fine?
– AI content holding up okay after the update?

Curious what’s working for you guys right now.

[Author]

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