Anyone else seeing weird CTR swings after the latest Google update?

[mike_donovan]

Hey folks,

Been watching a couple of my affiliate sites this week and the CTR has been all over the place. Rankings are mostly holding, but some pages that used to get decent clicks are suddenly getting way less traffic from the same positions.

A few quick observations from my side:

– Product review pages are taking the biggest hit
– Informational posts are still steady, but not growing much
– Some pages with better titles are performing way better than expected
– AI-assisted content is fine for long-tail stuff, but it’s not saving weak intent matching

I’ve been testing a few title tweaks and FAQ blocks to see if I can bump CTR back up without touching the rankings too much. Early signs are mixed.

Also tried comparing a couple SEO tools for tracking this, and honestly the differences in keyword data are annoying as usual. One tool says I’m stable, another shows drops, so I’m mostly trusting GSC and actual revenue numbers.

Anyone else seeing this kind of weird CTR behavior lately?
If you fixed it, what actually moved the needle for you — title rewrites, schema, better intro copy, or something else?

Would be good to hear some real-world data instead of the usual “just improve content quality” advice.

[Author]

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