Anyone else seeing weird CTR swings after the latest Google update?

[mike_donovan]

Hey guys,

Been watching a couple of my sites this week and the CTR behavior is all over the place. Rankings are mostly stable, but some pages that used to pull decent clicks are now getting way less traffic than expected.

A few things I noticed:
– Branded queries are holding up fine
– Some affiliate pages dropped clicks even though average position barely moved
– A couple of AI-assisted pages actually picked up impressions, but CTR is weaker than my manually written stuff
– Mobile snippets seem to be changing a lot more than desktop

I’m testing a few things right now:
– rewriting titles to be more direct and less “SEO-ish”
– adding numbers and stronger intent match in the title
– tightening meta descriptions on money pages
– checking if the snippet is getting pulled from weird on-page text instead of my description

Honestly, I think a lot of this is just Google testing different SERP layouts again, but it’s messing with affiliate clicks a bit.

Curious what everyone else is seeing:
– any CTR drops without ranking loss?
– are AI content pages holding up better or worse for you?
– anyone found a title format that’s working well lately?

Would be good to compare notes.

[Author]

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