Anyone else seeing weird CTR swings after the latest Google update?

[mike_donovan]

Been noticing some odd stuff on a couple of my affiliate sites this week.

One review page that’s been sitting around positions 3-5 for months is still ranking примерно the same, but CTR dropped hard. Another page on the same site actually picked up clicks without moving much at all. So it doesn’t look like a pure ranking issue.

I’m mostly in affiliate SEO, and I’ve been testing a few things:
– tweaking titles to be less “SEO-ish” and more direct
– adding price / year / comparison terms
– changing meta descriptions on pages that already get impressions
– using AI to rewrite intros so they sound less generic

So far, the biggest lift came from title changes, not content updates. Pretty small sample though.

Curious if anyone else is seeing the same thing after the update. Are you guys adjusting titles, schema, or just riding it out?

Also wondering if this is one of those times where Google is testing more SERP features and pushing organic CTR down across the board. Would love to hear what’s working for you right now.

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