Reply To: Traffic dead after this week’s update

[Den]

Yeah, I’d stop staring at the “AI content” part for a second and look at what changed in the last crawl window. If both sites got hit at the same time, that usually means shared footprint or sitewide quality/trust stuff, not just one random page tanking. Same template, same internal linking, same pattern of “edited” content… Google seems way too happy to lump that all together lately. The bounce-then-crash thing is the bit I wouldn’t ignore. I’ve seen that when a site gets reprocessed and then settles back where Google actually wants it. Annoying as hell, but it’s usually not a real recovery. If u haven’t already, check: – which pages actually lost impressions, not just clicks – whether the same page types got hit first – if your title/meta changed around the same time – crawl stats / indexing patterns in GSC And yeah, sometimes there’s no neat answer and it’s just one of those update weeks where small sites get smacked for breathing wrong. But if the two sites share a lot, I’d bet on that before “Google randomness.”