Reply To: Can someone help me understand if informational SEO still makes sense now?

[Den]

Well, yeah, pretty much where I’m at too. Info pages still have a place, but the “easy traffic” version of it feels cooked. If it’s just a generic answer page, Google seems happy to keep the clicks for itself now. I’d only bother if the page has a real purpose beyond chasing impressions. Otherwise it’s just more content for the machine to recycle.