Reply To: Can someone help me understand if informational SEO still makes sense now?

[Mason]

Honestly, Usually, yeah, it still makes sense, but not in the old “publish a pile of fluff and watch the clicks roll in” way. That game’s mostly dead. If the page isn’t doing anything beyond answering a basic question, Google’s just gonna chew it up and keep the traffic for itself. Real exciting stuff, huh. What’s still working, at least from what I’ve seen, is stuff that actually has a job: – pulls people deeper into the site – supports a money page – builds trust before a sale – gets cited/linked because it’s not garbage If it’s just generic info with no angle, I’d be pretty careful. I’ve had pages sit in decent spots and the CTR still goes nowhere because the SERP is basically one giant ad for Google’s own answer box nonsense. So yeah, informational SEO isn’t dead, it’s just way more conditional now. If you’re doing it, it needs to connect to something. Otherwise you’re just feeding the machine for free.