Reply To: Can someone help me understand if informational SEO still makes sense now?

[pixelwitch]

To be fair, yeah, but only if you stop thinking of it as “publish random info pages and wait for clicks.” That game feels way more broken than it used to be. Google’s basically answering half the stuff itself now, then acting surprised when CTR gets wrecked. I still use informational pages, but mostly as support for money pages or to build topic depth. If it’s just another “what is X” page with no real angle, I wouldn’t bother much anymore. Those are the ones getting vacuumed up by AI junk and snippets. Yeah,