Reply To: Can someone help me understand if informational SEO still makes sense now?

[Den]

Realistically, yeah, I’d say it still makes sense, just not as the main “easy traffic” play people used to chase. The dumb generic stuff is getting eaten alive, no argument there. But if the content actually supports a business goal or pulls people further into the site, it’s still worth doing. Otherwise u’re just feeding Google for free, which… yeah, no thanks.