Reply To: Traffic dead since the update again

Realistically, yeah, I’d be looking at SERP clutter before I’d blame the pages themselves. We’ve had a couple clients where GSC looked basically “okay” on impressions/avg position, but clicks got hammered because the actual results page turned into a mess. Same story: AI stuff, more ads, forum junk, shopping blocks, whatever Google decides to shove in there that week. If it’s hitting a bunch of money pages at once, same timeframe, I wouldn’t assume some mysterious on-site issue. That’s usually the easy answer people jump to when they don’t want to admit the SERP changed under them. That said, if the drop is only on one cluster, I’d still check whether those pages are all targeting the same intent or same query set. Sometimes it’s not “the page” so much as Google deciding that intent now gets answered by trash above you. Annoying either way. Google really does love making decent pages look “stable” while the clicks quietly die.