Reply To: Can someone help me understand if informational SEO still makes sense now?

Yeah, but not in the old “publish 50 generic answers and print traffic” sense. That version feels pretty dead to me. If it’s just informational for the sake of informational, I’d be way more cautious now. But if it feeds a money page, builds trust, or catches people earlier in the funnel, it still makes sense. Otherwise you’re kinda just helping Google answer…