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Realistically, not gonna lie, I’m seeing some weird stuff on a couple sites this week. Pages that used to pull decent clicks are getting buried under AI answers or just plain weird SERP junk. Anyone else noticing this or am I just getting unlucky again? I’m trying not to overreact but it feels like Google is mixing retrieval signals with whatever it thinks is “helpful” and the result is a mess. Would be good to hear if this is hitting affiliate stuff harder than normal.
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Technically, yeah, I’m seeing it too. Not everywhere, but enough that it’s hard to shrug off as “just a bad week.” A couple affiliate pages here got clipped hard once the AI junk started showing up above the fold. Clicks didn’t just dip, they got weirdly inconsistent, like Google’s testing different crap on different users. I wouldn’t panic yet, but I also wouldn’t pretend it’s nothing. If it’s hitting affiliate pages harder, that honestly tracks. Those are probably the easiest things for Google to squeeze out with a summary box and call it “helpful.”. Just my experience.
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Yeah, I’m seeing it too, and it’s annoying as hell. Not even just the traffic drop part — it’s the inconsistency. One day a page is fine, next day it’s buried under some AI blob and a bunch of junk nobody asked for. Then it comes back for a few hours like Google’s just messing around. Affiliate stuff definitly feels like it…
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Usually, yeah, I’m seeing it too. Not everywhere, but enough to make me side-eye the whole thing. The annoying part is the swinginess. Page looks fine, then it’s buried under AI sludge and random SERP trash, then it pops back like nothing happened. Google’s making this stuff way harder to read than it needs to be.
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Personally, yeah, I’m seeing it on a couple affiliate-ish pages too. Not a total wipeout, but enough of a shuffle that it’s hard to tell what’s actually ranking and what’s just getting shoved around by the AI junk. Feels like Google’s making the SERP worse while pretending it’s “helping.” Which, shocking, I know. If it’s only hitting certain pages and not the whole site, I’d be looking at query types more than anything. The informational “best X / what is X” stuff seems to get hit harder than the pages with some actual intent behind them. But honestly, the volatility is the bigger problem right now. Hard to make sane decisions when a page looks dead for 2 days and then randomly comes back. Also, before Pike starts doing the usual “maybe your content is thin” routine — yeah, sometimes it is, but that’s not the whole story here. Some clean pages are getting buried too.
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Well, yeah, I’m seeing it too, and it’s not just “a little fluctuation” either. What’s annoying is the clicks don’t just drop cleanly — you get this ugly mix of AI box, junk results, then the page comes back for a day and vanishes again. Makes tracking it a pain because you can’t tell if it’s actually a ranking issue or Google just messing with the SERP layout again. Affiliate stuff feels way more exposed, like Pike said. Especially the usual “best X” pages, comparison pages, anything that smells even slightly templated. The pages with clearer intent or some actual unique angle seem to hold up a bit better, but even that’s not reliable lately. I’m not convinced it’s all content quality either, before Den starts with that again. I’ve got pages that were doing fine for months and then got shoved under AI sludge for queries they absolutely used to own. Same content, same links, same everything. Google just seems to be in one of its moods. I’m mostly…
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Yeah, same here. Not a total bloodbath, but enough of a mess that I don’t trust any single day’s data right now. The affiliate pages are definitely the ones getting slapped around the most on my side too. Google keeps doing that thing where it hides the page under AI crap, then acts like nothing happened two days later. Real useful, thanks guys. That’s how I look at it.
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