May 20, 2026 at 5:12 pm
#6152
Participant
In most cases, yeah, same here on a couple of sites. The annoying part is the clicks falling off while impressions are still sitting there, which usually means the SERPs got messier, not that the site suddenly forgot how to rank. I’d still sanity-check the usual dumb stuff though — titles, canonicals, noindex, any plugin updates, cache weirdness, server response time. But if it’s across multiple money pages and all lined up with the update, I’m not rushing to blame the site either. Google’s been doing this stupid shuffle a lot lately.