Reply To: Traffic dead since the update again

Yeah, seeing the same garbage here. Impressions up, clicks down usually means Google’s still showing the page but not really liking *how* it’s being presented, or they’ve just shuffled the SERP around again for no good reason. We got hit on a couple client money pages last week too. No big site changes, no weird technical issue, just a pretty ugly drop in CTR on pages that used to print. Annoying part is Search Console makes it look like “everything’s fine” right up until it isn’t. I’d check the obvious stuff first though — title rewrites, snippets changing, competitor SERPs getting uglier/stronger, and whether the query mix shifted. Sometimes it’s not even the page, it’s just Google deciding to show the wrong intent junk above you. If it’s across a bunch of pages and not just one section, I’d lean update/serp volatility over “something dumb on your end.” Google’s been doing that fun thing where traffic just gets clipped and they pretend it’s normal. That’s been my experience anyway.