Reply To: Can someone help me understand if informational SEO still makes sense now?

Realistically, yeah, but not the way people used to mean it. If you’re chasing generic “what is X” stuff, that’s getting crushed pretty hard by AI answers, snippets, and all the junk Google wants to keep above the fold. I’ve seen pages still rank #1 and basically do nothing. Pretty annoying, honestly. But informational SEO isn’t dead, it’s just uglier now. It still works when the query has some real intent behind it, or when you can own a topic cluster and get people deeper into the site instead of one-and-done clicks. The stuff I’d be wary of is the thin top-of-funnel content that existed mostly to farm traffic. That model looks cooked. If the page can’t bring qualified…