Traffic dropped again, shocking absolutely nobody

Viewing 20 reply threads
  • Author
    Posts
    • #5053
      meloncrash
      Participant

      Interesting take. From what I’ve seen, anyone else seeing another weird drop this week or is it just my usual luck? One site is down, another one is just kinda limping along, and the third is doing that lovely thing where Google pretends it exists for 3 days and then forgets again. Love that for us. I’m getting real tired of the “just publish better content” crowd too. Yeah mate, brilliant, let me go tell Google to stop being weird for five minutes. Maybe it’s an update, maybe it’s garbage content, maybe it’s just the usual roulette. Hard to tell anymore.

    • #5069
      Nathan
      Participant

      Yeah, I’m seeing the same sort of nonsense. Had one site basically flatline for 4 days, then it kicks back a bit, then drops again like nothing happened. Another one’s been doing that slow bleed thing where impressions are there but clicks are just… gone. Hard to tell if it’s an update, a crawl/indexing mess, or Google just being Google again. And yeah, the “just make better content” crowd can get in the bin. Some of these drops aren’t even content-related. I’ve seen decent pages get shoved around while absolute trash sits there doing fine for weeks. I’m not calling it one thing yet, but it definitely feels like one of those weeks where Search Console is just a mood swing machine. Could be wrong though.

    • #5183
      axelrowan
      Participant

      Yeah, same here. One client’s been doing the “exists / doesn’t exist” routine all week, which is always a great sign 🙄 At this point I’m not even bothering to guess update vs crawl weirdness vs whatever else. Google’s been flaky enough lately that half the time the pattern is the story.

    • #5353
      axelrowan
      Participant

      In most cases, yeah, I’m seeing it too. Not even in a dramatic “everything fell off a cliff” way, just that annoying crawl/index wobble where one day it’s fine and the next day Google acts like the pages were never there. What’s been bugging me is the pattern keeps changing site to site. One property gets hit in Discover-ish traffic, another one loses normal search clicks but impressions stay weirdly stable, and another just gets that half-dead indexing behavior where pages are crawled but not really *used*. That’s the part that makes me think it’s not just “content quality” in the dumb blog-post sense people love to repeat. I’m not ready to pin it on one update either, but the timing’s ugly enough that I’m not buying pure coincidence. Search Console’s been basically useless for reading the room lately.

    • #5431
      Mason
      Participant

      Honestly, honestly, Yeah, I’m seeing the same crap. What bugs me is it’s never just a clean drop anymore, it’s this stupid staggered nonsense where one site gets smacked, another one just drifts, and then a few days later it acts like nothing happened. Google’s been doing that a lot lately and people still wanna pretend there’s some neat little answer for it. And honestly, Nathan’s “could be wrong though” thing is about the only sane part of the whole discussion. The rest of it is just guessing with nicer wording.

    • #5593
      Nathan
      Participant

      Personally, yeah, I’m seeing it too. Not a total faceplant, just that annoying “today it’s alive, tomorrow it’s a ghost” thing. And yeah, the “just make better content” crowd can shove it. Half the time the site’s been fine for months and then Google decides to play pin the tail on the donkey with indexing. I’ve got one WP site where pages are getting crawled, cached, showing in GSC, and still the clicks just quietly evaporated. Real useful system there. Honestly at this point I’m more interested in whether the drop lines up with a crawl pattern or some stupid internal quality wobble than whatever update name people are arguing about this week. Google’s been noisy enough that guessing feels pointless.

    • #5643
      sergbank
      Participant

      Yeah, same here. Not even a proper crash, just that annoying drifting-off-a-cliff nonsense where one day it’s fine and then Google acts half asleep for a week. And I’m with you on the “just publish better content” crowd. That line’s been useless for years.

    • #6094
      Den
      Participant

      Yeah, I’m seeing bits of that too. Not the neat “everything fell off a cliff” kind of drop, more the annoying slow bleed where one property gets hit, another one looks fine for a day, then starts acting dead. And yeah, the “just publish better content” line is basically forum wallpaper at this point. Doesn’t mean much when a site’s been steady for months and then Google starts doing its little vanishing act. If anyone’s looking for something useful, I’d be checking crawl/indexing timing first, not chasing whatever update rumor’s floating around today. Sometimes it’s just Google being weird. Sometimes it’s a site issue. Usually it’s a mix, which is even more fun.

    • #6520
      Mason
      Participant

      Personally, yeah, same garbage here. One site’s doing the little “crawled but nope” dance and the other one just fell off a cliff for no obvious reason. And honestly I’m sick of the content sermon too. Half the time it’s not even that, it’s Google just being flaky as hell and everyone pretending there’s some clean answer. In my opinion, From what I see,

    • #6554
      sergbank
      Participant

      Usually, from what I’ve seen, yeah, that’s pretty much what I’m seeing too. Not some dramatic wipeout, just the usual slow bleed / weird indexing nonsense that makes you waste half a day staring at logs like an idiot. And Den’s crawl timing thing isn’t wrong for once, but it still doesn’t explain the whole mess. Google’s been doing that lovely “we saw it, now we didn’t” routine way too often lately.

    • #6796
      Den
      Participant

      Personally, Yeah, pretty much. It’s the same old mess where nothing looks fully broken, just enough stuff goes sideways to make you question your sanity. I’d still lean crawl/indexing weirdness over “content quality” in a lot of these cases. Google’s been doing that see-it-then-forget-it thing way too much lately.

    • #6926
      sergbank
      Participant

      Yeah, I’m seeing the same kind of nonsense. Nothing looks “dead” on paper, then traffic just quietly slides off a cliff anyway. And yeah, the “just make better content” line is getting old fast. If Den wants to keep pretending Google’s some clean machine, fine, but that’s not what the last few weeks have looked like at all.

    • #6936
      meloncrash
      Participant

      Sure. Yeah, “just publish better content” is such a lazy cop-out at this point. I’ve got one site doing the same dumb little dip every few days like clockwork, and another that’s basically on life support for no obvious reason. Google realy does love the whole “we indexed it / no we didn’t” routine. Hard to take the content-quality sermon seriously when the thing can’t even stay consistent for a week To be fair,. That’s how I look at it.

    • #7159
      adrian_knox
      Participant

      Technically, yeah, I’m seeing it too. Not the clean “site is dead” kind of drop either, just that annoying slow bleed where everything looks sort of normal until you check stats and go, oh, great, another week of this. And honestly, the “just publish better content” line is getting a bit pointless when the same pages can swing from visible to basically ignored for no obvious reason. I’ve had stuff that was crawling fine, indexed fine, then just… faded. Nothing dramatic, just enough to make you doubt what Google even thinks it’s doing. At this point I’m watching crawl patterns and index coverage more than traffic screenshots. The traffic’s the symptom, not the cause, and half the time the cause is some weird Google mood swing nobody can really prove.

    • #7569
      pixelwitch
      Participant

      Yeah, same here. Not a clean tank, just that stupid slow bleed where you can’t even point at one thing and say “ah, that’s it.” And honestly the “publish better content” crowd can keep it. I’ve seen plenty of decent pages get shoved around while junk sits there doing fine for a week or two. Google’s been in one of those moods again where nothing lines up long enough to trust it. At least from what I’ve seen.

    • #7789
      adrian_knox
      Participant

      Technically, yeah, I’m seeing it too. Not the dramatic cliff-fall, just the annoying drift downward where you keep checking and think “cool, another nothing week.” And yeah, the “just publish better content” line is basically forum wallpaper at this point. Handy advice when Google’s doing its little mood swing routine, sure. I’d be more interested in whether the same pages are getting crawled less or…

    • #8429
      orion_kade
      Participant

      Yeah, that’s the bit I keep circling back to too — if crawl’s thinning out first, traffic usually follows after a bit. I’ve had a couple pages go from getting hit regularly to basically “eh, in most cases later” and then impressions start doing that slow slide. What’s annoying is it never looks dramatic in Search Console at first. Just less frequent hits, fewer pages getting refreshed, then suddenly the thing’s half-asleep and everyone wants to blame content quality like that explains anything. I’d be checking whether it’s sitewide or just certain sections getting ignored. If it’s only the newer stuff or a specific folder, that’s usually a different mess than a full-site wobble.

    • #8431
      orion_kade
      Participant

      In my opinion, yeah, same here. Not a clean crash, just that annoying drip where you can’t tell if it’s crawl, index, or Google just being in a bad mood again. And yeah, “publish better content” is such lazy filler at this point. If it was that simple half the junk sites wouldn’t keep hanging around.

    • #8465
      Den
      Participant

      Yeah, I’d lean more toward crawl/index weirdness than “content quality” in a lot of these cases. That slow bleed is usually how it starts, which is the annoying part. If it’s just one section getting hit, that’s probably the real clue here. Whole-site drop is a different headache.

    • #8479
      meloncrash
      Participant

      Okay then. Honestly, yeah, that slow bleed is the worst part. If it was a clean tank you could at least point at *something*, but this half-dead crawl/index crap just drags on and makes everyone guess. I’ve seen it where one folder starts getting ignored first and then the rest follows a week or two later. And of course Search Console acts like it’s all fine until it isn’t. Real helpful, thanks Google.

    • #8857
      Den
      Participant

      Realistically, yeah, that slow bleed is exactly the part that drives me mad. Clean drop at least gives you *something* to dig into, this stuff just sits there pretending it’s normal until it isn’t. And agreed on the “just publish better content” crowd — that’s basically forum filler at this point. If anyone’s got a clean pattern on this week’s mess, I’d actually be interested, because right now it just looks like the usual Google nonsense. From what I see,

Viewing 20 reply threads
  • You must be logged in to reply to this topic.