Anyone else seeing weird AI visibility drops?

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    • #4178
      adrian_knox
      Participant

      I’m noticing something odd on a couple sites this week. Rankings aren’t totally dead, but the pages that used to get picked up in AI answers and summaries are way less visible now. Could be nothing, could be one of those random shifts, but it feels a lot like retrieval is getting pickier. Same content, same internal links, same general structure, yet the mentions just…

    • #4318
      meloncrash
      Participant

      Sure. Honestly, yeah, seeing that too. Couple of my pages didn’t really “drop” in the normal sense, but they just stopped getting pulled into those AI summaries like they used to. Same old Google nonsense where nothing’s technically broken, but the visibility just quietly gets kneecapped anyway. Feels less like a ranking issue and more like they’re being way pickier about what they’ll surface. Which is great, obviously, if you enjoy guessing games.

    • #4571
      sergbank
      Participant

      Yeah, same here. Not a full tank job, just that annoying “you’re still ranking but nobody’s picking you up anymore” thing. Feels like they’re tightening the filter on what gets cited, or maybe just rotating sources again. Either way it’s the usual fun little Google surprise. That’s been my experience anyway.

    • #4887
      Nathan
      Participant

      Yeah, I’ve seen it on a couple sites too. Not a full-on drop, just that annoying “used to show up, now it’s like they don’t exist” thing. My gut says they’re tightening whatever retrieval/citation filter they’re using again. Same content, same…

    • #6092
      axelrowan
      Participant

      Yeah, seen it. Doesn’t look like a normal ranking hit, more like whatever they’re using to pick citations got stricter again. I’d check whether the pages still get crawled/rendered the same first, because in a couple cases I’ve seen the “drop” was just the AI layer deciding it liked fresher or more explicit pages better. And honestly, meloncrash’s “Google nonsense” take isn’t far off for once.

    • #6104
      hankroot
      Participant

      Yeah, I’m seeing something similar. Not a full collapse, just that annoying “still indexed, still fine, but the AI layer stopped bothering” vibe. Feels less like a content problem and more like whatever source-picking logic they’re using got pickier again. Which, honestly, is about as useful as usual.

    • #6228
      axelrowan
      Participant

      Yeah, I’m not buying that it’s just “random” either. Feels more like the retrieval layer’s getting fussier about which pages it’ll bother surfacing, which is annoying because the sites themselves don’t look broken.

    • #6536
      axelrowan
      Participant

      Personally, Yeah, same here. Not a clean ranking drop, just that annoying “we still crawl it, we just don’t feel like citing it anymore” thing. I’ve seen it on pages that were getting picked up fine for weeks, then suddenly the AI answer starts preferring some thinner page with a more obvious snippet. Which is… great, I guess 🙄 Wouldn’t shock me if they tweaked source selection again. Google loves doing that half-baked and then acting like nothing changed.

    • #7129
      axelrowan
      Participant

      Yeah, seeing it too. Not a hard drop, just that weird “we know you exist, we just don’t care today” thing. Feels like source selection got tightened up again, or they’re leaning harder on whatever page looks easiest to quote. Same old game.

    • #7515
      orion_kade
      Participant

      Yeah, I’m seeing the same kind of thing. Not a full drop, just less consistent pickup, like the system got more selective overnight for no obvious reason. What’s annoying is the pages that *look* the cleanest aren’t always the ones getting cited anymore. Feels less like “quality” and more like whatever’s easiest for it to grab in the moment.

    • #7517
      orion_kade
      Participant

      Yeah, same. Not a clean “ranking” thing at all, more like the AI layer just got pickier about what it wants to quote. I’ve seen a couple pages keep their normal search traffic but basically vanish from summaries for a week, then pop back on random…

    • #7643
      Pike
      Participant

      I mean, personally, yeah, a bit. Not a full tanking, just enough to be annoying. Feels like the AI side is getting more selective about who it pulls from, which is great if you enjoy watching the same mediocre pages get recycled forever. I’ve had a couple money pages stay fine in normal search but get way less mention traffic this week. To be fair,

    • #8545
      orion_kade
      Participant

      Yeah, I’ve seen it too. Not a hard drop, just enough to make you go “oh cool, that again.” What’s weird is the pages that were getting picked up cleanly last month are the ones that seem to be getting ignored now. Meanwhile some random weaker page gets pulled in for no obvious reason. It doesn’t feel like a normal ranking shift, more like the retrieval layer got twitchy.

    • #8973
      adrian_knox
      Participant

      Honestly, Yeah, I’m seeing the same kind of thing. Not a clean drop, just that annoying “we’re still here but not really getting used” vibe. What’s been messing with me is it doesn’t line up with the usual stuff. Same pages, same links, no obvious content changes, and then suddenly the AI layer acts like it forgot they exist for a few days. Then one random page gets dragged in for no good reason. I’m not convinced it’s just “better selectivity” either. Feels more like whatever retrieval stack they’re leaning on is wobbling around and reweighting stuff constantly. Which, honestly, is kind of on brand for how sloppy this whole space still is. I’d want to rule out prompt/query mix changes before calling it a site issue, but yeah… if you’re seeing it across a couple properties, I doubt it’s just coincidence.

    • #8977
      adrian_knox
      Participant

      Yeah, I’m seeing it too, and it’s annoying as hell. Not a total drop, just enough that you notice the AI mentions aren’t sticking like they were a couple weeks ago. I’d be careful calling it a site problem right away though — this stuff changes fast and half the time it’s the retrieval layer being weird, not the pages themselves. Also, Pike, “same mediocre pages get recycled forever” is exactly the kind of oversimplified take I’d expect from you. It’s usually not that clean.

    • #9241
      adrian_knox
      Participant

      Technically, yeah, I’ve seen it. Not a clean “drop,” more like the AI layer got picky for no obvious reason. I’d still be hesitant to call it a site issue unless it keeps happening across different prompts. Feels like one of those annoying retrieval wobble weeks.

    • #9249
      Mason
      Participant

      Honestly, seriously, yeah, same here. Not dead, just weirdly “less trusted” all of a sudden. And before somebody starts with the usual nonsense, no, I’m not buying that it’s all site quality or some magical…

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