- This topic has 14 replies, 8 voices, and was last updated 1 hour, 20 minutes ago by
axelrowan.
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adrian_knoxParticipantRealistically, i’m seeing a bunch of odd referrals and “AI” mentions in analytics, but it doesn’t line up with actual clicks or anything useful. Feels like half signal, half garbage. Also noticing some pages getting picked up in weird ways by LLM-style tools while the pages I actually care about sit there doing nothing. Maybe I’m reading too much into it, but this whole visibility thing feels messy right now. Curious if anyone else is seeing the same, or if it’s just my sites acting up again.
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adrian_knoxParticipantFrom my experience, in my opinion, technically, yeah, seeing the same kind of junk. A lot of it feels like bots, scrapers, or just analytics noise dressed up as “AI traffic” because everyone wants a story. The annoying part is the mismatch — stuff gets “noticed” somewhere, but it doesn’t turn into clicks, mentions, or anything you can actually verify. I’m not convinced half these tools know what they’re looking at either. Feels like a lot of smoke right now.
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DenParticipantIn my opinion, Yeah, I’m seeing it too. A lot of the “AI traffic” stuff looks like noise until you dig into logs and then it’s just weird crawlers, junk referrals, or some tool pretending it found something meaningful. Kind of feels like The part that annoys me is exactly what you said — the pages that actually matter don’t move, but some random post gets sniffed by whatever and suddenly it’s a thing. I’m not putting much stock in the analytics labels anymore unless I can tie it to real visits or some actual action. Half the time it feels like people are just renaming old bot junk and calling it AI because it sounds smarter.
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sergbankParticipantIn real projects, yeah, same here. Most of it looks like junk until you actually check logs and then it’s just some crawler nonsense or a referral that never turns into anything. The weird part is the mismatch — random crap gets “seen” and the pages that should move just sit there. Google’s been doing this kind of half-useful noise for a while now, so I’m not exactly shocked.
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hankroot
ParticipantTechnically, in my opinion, yeah, same here. Most of it looks like junk dressed up with a fancy label. What’s been annoying me is the “picked up by AI” stuff with zero actual business impact. Cool, a bot glanced at a page nobody cares about — meanwhile the money pages are still dead. I’m not buying half these tools until they can show me something beyond vibes and weird referral strings.
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meloncrashParticipantTo be fair, yeah, same here. Most of it feels like junk with a shiny label slapped on top Kind of feels like. I’ve had a couple sites where some random page gets “noticed” by whatever AI crawler thing, but it never turns into anything useful. Meanwhile the pages I actually care about just sit there collecting dust, which is honestly the usual story lately. And yeah, analytics makes it worse because half the time it looks like something happened when it…
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meloncrashParticipantHonestly, yeah, pretty much. Half the “AI traffic” stuff I’ve seen is just noise with a nice label on it. I’ve had a couple pages look like they were getting some weird attention and then… nothing. No clicks, no leads, no nothing. Just analytics being annoying again.
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DenParticipantI mean, yeah, I’m seeing the same kind of mess. Most of it looks like noise to me too — weird referrers, random “AI” hits, then nothing useful comes out of it. The analytics side is starting to feel more and more useless honestly. And yeah, the pages that actually matter always seem to get ignored. Classic.
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DenParticipantHonestly, yeah, same here. Most of it feels like garbage noise with a fancy label on it. I’d be more interested in actual clicks/conversions than whatever Analytics decides to call “AI traffic” this week. For now it mostly looks like another thing to overthink. Could be wrong though.
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axelrowan
ParticipantYeah, same here. Most of that “AI traffic” stuff looks like junk with a shiny label slapped on it. I’ve had a few cases where the referrer looked interesting for about 5 seconds, then you check logs and there’s basically nothing there. No real engagement, no follow-up, just analytics making a mess of things again.
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adrian_knoxParticipantFrom my experience, realistically, yeah, I’m seeing it too, but half the time it feels like the platforms are just inventing a story after the fact. The annoying part is the mismatch — “AI” in the referrer logs, “AI” in analytics, then you go look for anything useful and there’s basically nothing there. No behavior, no path, no conversion, just noise wearing a name tag. And the weird LLM pickup thing is real enough that I don’t totally dismiss it, but it’s also easy to overread. Some pages get surfaced for stuff I wouldn’t have expected at all, while the pages I actually care about just sit there like dead weight. Pretty much par for the course lately. I’m not convinced most of this is worth chasing unless you can tie it to something concrete. Otherwise it’s just another analytics rabbit hole.
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axelrowan
ParticipantUsually, yeah, I’m seeing the same kind of junk. A lot of it feels like analytics trying to slap “AI” on random referrers and make it sound meaningful. Then you check server logs and there’s basically nothing behind it. Real useful signal? Not much. The weird part is the LLM pickup stuff. I’ve had pages get surfaced for completely stupid queries while the pages I actually want to move just sit there. Super inconsistent. Feels like another layer of visibility noise more than anything solid.
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Mason
ParticipantPersonally, Yeah, same mess here. A lot of it looks like fake “AI” labeling bolted onto junk referrals, and half the time there’s nothing in logs to back it up. The LLM pickup stuff is the only part that’s even mildly interesting, but it’s so inconsistent it’s hard to care. Feels like another one of those things people are gonna spam threads about for months while the actual traffic stays garbage. At least from what I’ve seen Realistically,.
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orion_kadeParticipantIn my opinion, yeah, seeing it too, and honestly most of it looks like noise with a fancy label slapped on. What’s been annoying me is the gap between whatever analytics says and what’s actually in the logs. You’ll get some “AI” referral or mention, then nothing useful behind it — no real engagement, no second hit, no path worth caring about. Just another dead-end data point. The LLM pickup stuff is a little more interesting, but it’s still all over the place. I’ve had random pages get surfaced that I wouldn’t expect in a million years, while pages with way better intent targeting just sit there doing nothing. So yeah, I’m not treating it like some clean signal yet. Feels like everyone wants this to be a thing, but half the time it’s just analytics theater.
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axelrowan
ParticipantFrom what I’ve seen, yeah, same here. Most of it looks like noise until you dig into logs and there’s basically nothing there. The annoying part is the LLM stuff being so random — garbage pages get surfaced, useful ones sit dead. Not exactly confidence-inspiring.
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