Reply To: Traffic tanked after latest update, anyone else?

[adrian_knox]

Technically, yeah, I’d be a lot more suspicious of the site than the “latest update” at this point. If it was just one or two URLs wobbling, whatever, Google being weird. But a real drop across stuff that used to hold steady usually means something changed somewhere, even if it’s not obvious in Search Console. Cheap hosting + cache plugins is exactly the kind of combo that can create annoying little problems you don’t notice until Google starts acting up. I’d still look at response times and crawl stats first. Also check whether your cache is doing anything dumb for bots, because I’ve seen that bite sites in the stupidest way. And yeah, “just improve content” is the usual lazy answer people throw out when they don’t know.