Reply To: AI snippets killing traffic lately?

[pixelwitch]

Yeah, I’m seeing it too. Not everywhere, but enough that I’m not chalking it up to random noise. What’s annoying is it doesn’t even look like a clean demotion. More like Google’s just shuffling junk around the result and your page gets shoved down behind an AI box or some weird “helpful” nonsense for a day or two, then back again. Total garbage for affiliate stuff, because clicks are the whole game there. I’ve had a couple pages where impressions stayed decent but CTR got hammered hard. That usually tells me it’s not the page suddenly “getting worse,” it’s the SERP getting uglier. And yeah, that’s been more obvious on money pages than on informational stuff. Not saying it’s all AI snippets, because Google loves mixing in other nonsense too, but it definitely feels like they’re testing too much at once and breaking the actual result order in the process. Again.