Reply To: Traffic tanked after the update again?

[adrian_knox]

Yeah, same general pattern on my end. It’s the annoying kind of drop where nothing “breaks,” so you’re left staring at Search Console like it’s gonna confess. I wouldn’t be shocked if the SERP just got reshuffled again and a bunch of affiliate pages got shoved down for junkier stuff. Happens way too often lately. That said, if this keeps happening on the same pages every update, I’d at least sanity-check whether they’re still matching the current intent and not just coasting on old rankings. Google’s been weird about that. That’s been my experience anyway.