Reply To: Traffic dropped for anyone else this week?

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Yeah, I’ve seen the same kind of dip a few times this year. Usually it’s not some dramatic ranking collapse, just SERP junk changing and CTR getting hammered. If your positions are basically flat and GSC impressions aren’t falling hard, I’d be looking at: – query mix changing a bit – more ads / AI crap / extra modules above the fold – branded vs non-branded split shifting – one or two top pages losing clicks while everything else looks “fine” Analytics is garbage for this kind of thing anyway, so I wouldn’t trust it first. GSC + server logs is the only way I bother checking when it gets weird. If it’s an affiliate site, even a small SERP layout change can make it look like you got hit when really Google just shoved you lower on the page without moving the rank number much. Usually, Annoying as hell, but pretty normal lately.