Reply To: Traffic tanked after a clean-up

[adrian_knox]

Yeah, that’s pretty much the classic cleanup mess. Not saying the prune caused it *directly*, but if you cut enough junk, the site can definitely wobble for a bit while Google reassigns whatever little weight was being passed around. The “impressions still there, clicks dead” part is usually the annoying sign. I’d stop touching it for now. Every extra tweak just muddies the water more.