Reply To: AI snippets killing organic clicks?

[hankroot]

Realistically, realistically, yeah, that’s pretty much what we’re seeing too. The annoying bit is clients still look at “ranking” like it means something by itself, and then you show them impressions are up but leads are flat or down and they act like you’re making excuses. It’s not a clean drop anymore, it’s just the click getting mugged before it reaches the site. And honestly, Google keeps stuffing more junk in there every month so even when you *do* hold a decent position, it’s not the same result anymore. “Position 3” sounds nice in a report, but in practice it can be basically worthless on some queries. Honestly,