Reply To: Traffic tanked after a plugin update?

[sergbank]

Yeah, I’d be looking at the plugins before I start blaming some random Google mood swing. I’ve had cache updates do exactly that crap — site looks normal, rankings/impressions fall off a cliff, and it turns out Googlebot was getting stale junk or weird headers. SEO plugins can mess things up too if they quietly change canonicals, robots, sitemap output, whatever. If both updated around the same time, that’s enough to make me suspicious. Roll one back if you can.