Reply To: Traffic dropped again after the update

[Mason]

Yeah, “same site, same plugins” usually means nothing on WordPress, honestly. I’d be checking the rendered source first, not the pretty page in browser. I’ve had it where the theme/cache combo was serving one thing to me and something slightly busted to Googlebot. Realistically, Canonicals getting weird, pages flipping between variants, that kind of crap. If Search Console impressions are bouncing but clicks tanked, I’d also look at: – URL Inspection on a few pages that dropped hard – crawl stats / logs if you’ve got them – whether Google’s suddenly preferring some ugly parameter URL or old version – any plugin that messes with lazyload, schema, or canonicals Could still just be one of those update wobble periods, sure, but I wouldn’t trust “nothing changed” too much. Something always changes. WordPress loves that garbage.