Reply To: Anyone else seeing weird CTR drops?

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Usually, yeah, same here. CTR’s been getting hammered on a couple of sites while positions barely budge, which usually means the SERP itself got uglier, not that the page suddenly got worse. I’ve seen more of those junk results getting shoved in too — forums, big sites with garbage matching, random AI-ish crap. Google keeps changing the layout and then everybody pretends the data’s “normal.” It isn’t. If it’s across a bunch of queries, I’d look at query-level impressions vs clicks first, not pages. If impressions are steady and clicks fell, that’s usually SERP clutter / snippet changes / more ads / more PAA crap. If it’s only certain pages or intents, then in most cases those got displaced by something weird. Honestly, I’d wait a few days before touching the site. Google’s been noisy…