May 20, 2026 at 3:30 pm
#5992
Participant
Yeah, I’m seeing the same kind of garbage on a couple properties. The “impressions are there but clicks are flat” thing usually means the SERP got uglier, not that the pages suddenly died. More junk above the fold, more feature stuff, whatever Google’s decided to shove in. GSC makes it look like a mystery when it’s often just that. I’d watch the exact URLs that moved, not the whole site. If it’s only one site acting drunk and the other’s fine, that’s probably not some universal update story anyway.