Reply To: Why is my traffic dropping again?

[Nathan]

Yeah, I’d still check GSC before assuming it’s some random Google mood swing. If clicks dropped but impressions are mostly flat, that’s usually SERP stuff or a snippet/title problem. If impressions dropped too, I’d be looking for something on the site first — template issue, accidental noindex, canonical mess, robots, whatever. Seen it too many times where one dumb change on a single section quietly kneecaps the whole thing. Also worth checking if it’s one page type or one directory getting hit instead of the whole site. That usually tells you pretty fast whether it’s a site problem or just ranking churn.