Reply To: Traffic dropped again, because of course it did

[axelrowan]

Usually, yeah, same here. The “fine-ish then random faceplant” pattern is what makes it so annoying — if it was a clean drop you could at least chase something sane. I’d still be looking at crawl/render/indexing signals before blaming content. Half the time it’s one section getting weird treatment and the rest of the site just gets dragged around with it. Search Console’s been noisy enough that I don’t trust the charts by themselves either. And yeah, Mason’s “I’m not touching anything yet” is typically the only sensible part of that whole approach, which is rare enough. Chasing every wobble usually just creates a new problem.