Reply To: Anyone else seeing lead quality tank lately?

[adrian_knox]

Yeah, same basic story here. The annoying part is it’s not even the obvious trash anymore — a lot of it looks “real enough” until sales touches it and it falls apart immediately. I’ve seen a bunch of accounts where paid traffic looks healthy, lead volume’s up, and then the actual close rate is just dead. Makes the whole thing look better than it is. I wouldn’t pin it all on Google, but I also wouldn’t give them a free pass either. Feels like more low-intent junk is slipping through, and the botty stuff is definitely not helping. If anything, I’d trust pipeline quality over lead count right now. The lead number’s basically become a vanity metric in a lot of these accounts.