Reply To: Weird traffic drop after plugin update?

[axelrowan]

Usually, yeah, plugin update is way higher on the list than “Google is being weird” here. I’ve had this happen from dumb stuff like: – cache not fully purged – canonicals changing in source – sitemap output breaking – lazyload or JS delaying the main content – a plugin quietly flipping noindex on certain templates The “random posts getting clicks instead” part is the bit that makes me think discovery/rendering got messed with, not a clean ranking drop. If hosting was choking you’d usually see broader ugliness, not just weird page-level movement. I’d check page source on one of the dropped URLs vs one that’s still getting traffic. If the source changed after the update, you’ll typically find the culprit pretty fast. Search Console crawl stats / URL inspection can help too, assuming it’s not just analytics being off after the update.