Reply To: Traffic dropped hard after last update

[axelrowan]

From what I see, Yeah, I’ve seen that pattern too. The annoying part is it doesn’t even behave like a normal sitewide hit — one page hangs on, another basically falls off a cliff for no obvious reason. If it was just one template or one technical issue, I’d expect more consistency. When it’s this uneven, it usually smells more like re-eval / intent matching / some weird quality reassessment than a straight crawl or hosting problem. I’ve had pages on the same site split like that after updates while logs and GSC looked totally boring. I’d still check the boring stuff first though: indexation changes, canonicals, internal links, and whether the pages that dropped are just a little thinner or more “samey” than the ones that survived. Google seems to be picking winners inside the same topic cluster now instead of treating them as equals. Not saying it’s definitely not Google being dumb, because yeah, it typically is. But if the drop is page-specific and uneven, there’s usually some pattern in what got devalued, even if it’s subtle.