May 20, 2026 at 9:40 am
#5669
Participant
Yeah, I’d treat this as normal post-update nonsense for now. If impressions are there but clicks are flat, I’d be looking at which URLs actually shifted, not the whole domain. Usually it’s one or two pages getting shoved around and GSC makes it look way messier than it is. Also worth checking if the SERP changed on those queries — more ads, more AI crap, more features, whatever. Sometimes the ranking isn’t the only problem, it’s just getting buried. If it’s still doing the same thing in a few days, then it’s worth digging deeper. Right now it sounds like one of those annoying “Google moved the furniture” weeks.