Reply To: Traffic dropped after fixing technical SEO?

[meloncrash]

Sure. Yeah, seen that plenty of times. Half the time it’s just timing and Google doing its usual little dance, but there’s also the fun part where “fixing” a bunch of stuff changes how the site gets crawled and interpreted for a bit. Clean up enough junk and suddenly the machine decides it needs to “re-evaluate” everything like it’s a brand new site or something. I’d be a lot more suspicious if the dip was huge or kept getting worse. A small drop right after tech changes? Annoying, but not exactly shocking. Google loves punishing people for making things better, apparently.