Reply To: Traffic tanked after the last update?

[Nathan]

Yeah, same vibe here. I don’t buy the “your content suddenly sucks” line when the page was doing fine for months and then gets replaced by forum junk overnight. I’ve had a couple recover a bit too, but it’s been messy as hell — not some clean “fix it and rankings come back” situation. More like Google twitching around for a week and then maybe remembering your page exists. The snippet changes are brutal though. CTR can get wrecked even if the ranking only moves a few spots. Makes the whole thing look worse than it is. I’d probably hold off on big rewrites for now unless the page is obviously thin or outdated. Otherwise you just end up chasing whatever mood Google’s in this week.