Reply To: Affiliate traffic just vanished again

[adrian_knox]

Yeah, I’d be looking at the SERP first too, not just GSC. I’ve seen this exact “everything’s fine except the money page is dead” thing turn out to be a snippet/placement issue more times than I’d like. Especially on mobile — page is technically ranking, but it’s sitting under ads, PAA, forums, video junk, whatever. Looks like a cliff in GSC, but it’s really just CTR getting wrecked. If it’s the whole affiliate section and not one page, then I’d be a lot more suspicious of a broader intent shift or some internal cluster getting devalued. If it’s just one URL, could be snippet change, title rewrite, or Google deciding some other page fits “better” this week. Also, GSC impressions bouncing around like crazy lately doesn’t help. Feels noisy as hell right now. If anyone’s seeing it only on desktop or only mobile, that’d be useful. That usually tells you pretty quick whether it’s a visibility problem or just a layout/CTR mess.