Reply To: Traffic tanked after the last update?

[adrian_knox]

Usually, yeah, same pattern here. Not even bothering with the “content got worse” theory on all of it — some of these swaps are just straight-up nonsense. What’s been annoying me most is the bounce after the update: page loses rankings, then a week later it’ll half-recover, then get shoved back down again like Google can’t make up its mind. CTR getting hit from snippet changes is real too, especially when they start pulling weird bits from the page instead of the title/description you actually wrote. I’ve seen a couple pages come back a bit, but not because I “improved the content” in any dramatic way. More like the SERP settled down for a minute and the page stopped getting treated like garbage. So yeah, I’d wait before rewriting everything based on one bad week. Google’s been extra random lately. And Hank’s point isn’t totally wrong, but it’s also not some universal fix. Some…