Reply To: Traffic dropped again and I’m confused

[adrian_knox]

Honestly, yeah, this is exactly the kind of thing that drives people nuts. If it was a cliff drop and not a slow bleed, I’d still be looking at plugin/cache crap first. “Nothing changed” usually means *something* changed and nobody noticed until Google started acting weird. I’d probably kill the optimization stuff temporarily and see if it rebounds. If it does, there’s your answer Usually,. If not, then yeah, maybe Google’s just being Google again.