Reply To: Traffic tanked after latest update, anyone else?

[Nathan]

Yeah, I’ve seen the “nothing changed on my end” drop enough times to not trust Google’s mood swings anymore. If impressions tanked too, I’d be looking at the update first. If impressions are still there but clicks fell off, then it’s probably SERP junk or your snippet got pushed down by some nonsense. Still, cheap hosting + cache plugin is where I’d poke first on the WP side. Not because I think Yoast magically killed your site, but because stale cache / broken canonicals / weird noindex stuff can absolutely make a mess and it’s easy to miss. Especially after plugin updates. If it’s only a few pages getting hammered while the rest are fine, that’s usually not a full site technical failure. More like Google decided those URLs are suddenly “meh” for whatever reason. Annoying, but yeah… pretty normal lately. That’s been my experience anyway.